For any business person or a business organization their main as well as the ultimate aim will be to make the company a profitable one which can only be done by increasing their sale. The dictionary definition for sales is that, it is the act of selling a product or service in return for money or in return for any other compensation that is acceptable for the seller. In short we could say that it is the process through which a seller as well as a buyer is been connected directly each other.
For the purpose of sales dedicated persons are been employed by the companies and these persons are commonly called as salespersons all over the world. They are the persons who act as a mediator in between the company as well as the customer or the client .So the main job or work of a salesman is to make the customer to buy the certain products or services that has been developed as well as provided by the organization for which he or she works for.
So in order to increase the sales of the products of an organization or the services provided by a company they should require many qualities that can attract the customers. First of all they should have a bunch of quality products and that too made with a purpose to serve the customers. When a product is been designed or developed upon it has always to be kept in mind that the product should be able to satisfy the needs of mainly the common people who accounts half of the total population. Also they have to provide better quality products at a reasonable low price. More than all these they should have better sales persons who can market their products in a very convenient manner.